Integrity, Customer, Excellence and Respect - ICER is a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal, with a focus on young men’s, women’s, and kids trend-driven fashion. Maintaining the integrity of our brands is of primary importance at ICER. Our team, lead by Norman Jemal and Daron Jacob, have a proven record of success in bringing innovation and creativity to the fashion category while simultaneously adhering to the design principles provided by our licensors. We regularly scout the latest global trends, interpreting them for our various retail partners. Great design, retail product differentiation, and speed to market are our keys to success.
ICER’s branded business today has a hand in all consumer markets across the board; offering mindfully designed styles for both men and women, as well as kids. In addition to our own in-house labels, we also collaborate on private label design and production for many top domestic and global retailers. We thrive in all product categories: both knit and woven, spanning sportswear, active wear, and lounge/sleepwear.
ICER corporate headquarters and showrooms are located in New York City.
Product Expertise & Sales Philosophy
Our product expertise covers an expansive range of categories. Our core competencies feature a strong focus on men’s apparel given that it is the largest piece of our business. We also thrive in women’s sportswear, active fashion & loungewear, intimates, children’s apparel, and medical apparel.
Our selling initiatives are built around programs that are developed for success. Key executives for each account are in attendance at all meetings. Retail programs are developed as a partnership with our accounts. We develop in-store fixtures and point of sale displays, where applicable, and with support by in-store merchandisers, as a product line is only as good as its presentation to the end-use consumer.
Design & Sourcing
Maintaining the integrity of our licenses is of primary importance at ICER Brands. Our design and development team has extensive experience working with different licensors and understanding their specific merchandising requirements. Our team has a proven record of success in bringing innovation and creativity to the fashion category while simultaneously adhering to the design principles provided by the licensor. With our experience in the women's fashion business, quick reaction and production turn time is a core principle and advantage in our sourcing model. We have been able to jump on trends and chase strong selling opportunities both domestically with production in LA and Brooklyn, as well as what we call “quick turn China”. Another important component of ICER brands' success is a focus on sourcing with socially compliant companies that meet and exceed the highest quality standards. In addition, we have sourcing agencies located in China, Pakistan, India, Bangladesh, Vietnam and South America serving our import and quality control needs. These resources help us maintain our competitive edge to be on the forefront with trends and resources. Our company prides itself in creating unique offerings within attainable price points.