An acronym for Integrity, Customer, Excellence and Respect - ICER is a leading apparel marketer, manufacturer, and multi-tier distributor with a focus on young men's and women's trend-driven fashion. Run by Norman Jemal and Daron Jacob, the focus of ICER brands' growth is on cutting-edge fashion at a great price. The company regularly scouts the latest global trends and interprets them for a variety of consumers.
Brooklyn Cloth, our men's and boy’s division, successfully features the latest updates in quick-turn young contemporary fashion. The 3+ year old label currently collaborates with Urban Outfitters, Tilly's, PacSun, Buckle, and many more. Additionally, ICER brands has successfully managed brand development and production for top brands including Levi's, NBA, NFL, CROCS, Rampage, Sean John, Apple Bottoms and Ecko Red.
ICER's branded business today is focused on Brooklyn Cloth, NBA for mens, women and children, NFL for mens and women, Bklyn Althletics, The Narrows and Apple Bottoms.
ICER Brands corporate headquarters and showrooms are located in New York City.
Product Expertise & Sales Philosophy
Our product expertise covers an expansive range of categories. Our core competencies feature a strong focus on men’s apparel given that it is the largest piece of our business. We also thrive in women’s sportswear, active fashion & loungewear, intimates, children’s apparel, and medical apparel.
Our selling initiatives are built around programs that are developed for success. Key executives for each account are in attendance at all meetings. Retail programs are developed as a partnership with our accounts. We develop in-store fixtures and point of sale displays, where applicable, and with support by in-store merchandisers, as a product line is only as good as its presentation to the end-use consumer.
Design & Sourcing
Maintaining the integrity of our licenses is of primary importance at ICER Brands. Our design and development team has extensive experience working with different licensors and understanding their specific merchandising requirements. Our team has a proven record of success in bringing innovation and creativity to the fashion category while simultaneously adhering to the design principles provided by the licensor. With our experience in the women's fashion business, quick reaction and production turn time is a core principle and advantage in our sourcing model. We have been able to jump on trends and chase strong selling opportunities both domestically with production in LA and Brooklyn, as well as what we call “quick turn China”. Another important component of ICER brands' success is a focus on sourcing with socially compliant companies that meet and exceed the highest quality standards. In addition, we have sourcing agencies located in China, Pakistan, India, Bangladesh, Vietnam and South America serving our import and quality control needs. These resources help us maintain our competitive edge to be on the forefront with trends and resources. Our company prides itself in creating unique offerings within attainable price points.